Defined creative strategy, product naming, market position, designed logos and graphics, brush color study, retail and infomercial packaging, sales sheets, art direction, production and prepress management for the HairFlex™ Styling Brush.

Todaro specified all printing and plastic mold requirements, managed and approved prepress. Todaro also designed a full brand-BUILDING "Leave Behind" Sales Kit for chain-store and corporate buyers.

Other assignments included a fully illustrated Styling Book, Product Color Study, Graphic Assessment, retail and infomercial packaging {video tape labels, on-air comps, etc.], retail sales sheets, Sophisticated Client Leave-behind Kit, Corporate Collateral, FSIs and more.