(Above)
TCI developed the corporate
collateral for the company by holding strategy brainstorm session
with all 22 branch managers, then authored brochure to reflect
company positioning as approved by executive management. TCI also worked with company
vice presidents to improve brand positioning oin existing and new
catagories of business developement.
TCI also researched stock photography
and competitive materials to produce a rich and distinctive brand
message, while preserving the equity of the 35 year old logo and
company values.
(Left)
TCI
also authored the Heritage Escrow website which included periodic
updates of offices and company movement. |