TCI worked personally with the founders of the company, both athletes, professional's and celebrities in their own right, to position the product on the same world-class level with comparable Nutrition and Fitness programs in the 60 billion dollar industry.
TCI authored the new web site, including coordination of the development of a sophisticated on-line Nutrition and Fitness Assessment Database System for Individualized Programs to be maintained by licensed gyms, health clubs and trainers throughout the world.
The software, authored in Visual Basic and hosted on a separate, secure server, dynamically updates a completely nutrition, cardiovascular and exercise program that is individualized to the enrolled user.
TCI developed Brand Identity, strategy and designs for Nutrition and Fitness company positioned as the National Preferred Vendor for Gold's Gym, world's largest chain.
TCI also consulted to the company and its officers on many marketing, franchising, licensing and strategic positioning issues. [ more ]
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