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Client: Motown Records

 

 
Marvin Gaye CD & Cassette

Brand Identity and Marketing of Marvin Gaye's personal recording studio; grand re-dedication PR & Media Event. Other assignments included redesign of Marvin Gaye albums as CDs.

CD & Cassette Redesign,Client: Motown Records, Graphics+ for Marvin Gaye, Crusaders & others

Complete treatment of graphics and text, preserving assets of original album art, liner notes and other equity features, for a number of Marvin Gaye CDs and Cassette Redesign by Tony N Todaro.

1986 - MARVIN GAYE'S Personal Recording Studio.

Todaro was retained by studio owners to create and executed concept "Marvin's Place", a re-introduction of his personal studio for public use recording. Responsible for public relations, produced studio rededication event with many Hollywood artists, entertainment media and attending recording industry dignitaries.

Media event responsibilities included hiring staff to coordinate with Hollywood Chamber of Commerce, Mayor's Office of Los Angeles, writing press releases, media coverage, catering and security, Motown co-promotion.

Responsible for event marketing development, developed client data base. Designed all collateral, advertising sales kit, sales mailing and client list system, prepared for prepress, identified vendors and managed print.

 
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