New brand identity for Glamour Product & Packaging, concept, photography, structural package development, coordination with client print vendor, instore signage, trade show sell sheets.

Strategy Development:

Position this new product in the upscale, glamour of fashion lingerie, with the wholesome, clean fitness image of Speedo America. To save a "location shoot" we used an indoors studio with outdoor lighting "feel." Incorporate best Features and Benefits throughout packaging.